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"All of us at 45 Drives are excited about the new WD Purple 10TB hard drive," said Doug Milburn, vice president and Cofounder of 45 Drives/Protocase, Inc. "With so many of our customers in the surveillance industry, it's important for us as a company to have the right products to for their needs. WD Purple hard drives provide the two critical elements to our customers – density and enhanced reliability – all at a reasonable price point."

The 512Gb 64-layer chip was developed jointly with the company's technology and manufacturing partner Toshiba. Western Digital first introduced initial capacities of the world's first 64-layer 3D NAND technology in July 2016 and the world's first 48-layer 3D NAND technology in 2015; product shipments with both technologies continue to retail and OEM customers.

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

Since the introduction of the record-breaking 512GB SanDisk Extreme PRO® SDXC UHS-I Memory Card at Photokina 2014, Western Digital has proven it can nearly double the capacity in the same SD card form factor using proprietary technology. Higher capacity cards expand the possibilities for professional videographers and photographers, giving them even greater ability to create more of the highest quality content, without the interruption of changing cards.

This has allowed SoftBank to integrate operations of complex systems, solve the problem of silos, and eliminate vendor-specific tasks, which has led to higher efficiency. With its scalability and high density, the new system is able to handle a soaring volume of data and has made it possible to reduce the number of racks by 75% and power consumption by up to 83% within the data center, compared to traditional dedicated storage. SoftBank selected the SanDisk InfiniFlash platform after considering compatibility with diverse software-defined storage solutions and costs through a proof-of–concept process. This system is deployed by PS Solutions Corp. a leading provider of IT solutions and IT outsourcing.

"It is Western Digital's on-going goal to provide superior reliability and compelling value to the our enterprise customers," said Brendan Collins, vice president of product marketing, Western Digital. "WD Gold drives are a key component of the overall WD portfolio, providing power efficient, capacity-optimized storage for a wide range of high workload applications. The new 10TB capacity enables customers to efficiently deploy higher density storage solutions."

BiCS3, which has been developed jointly with Western Digital's technology and manufacturing partner Toshiba, will be initially deployed in 256 gigabit capacity and will be available in a range of capacities up to half a terabit on a single chip. Western Digital expects volume shipments of BiCS3 for the retail market in the fourth calendar quarter of 2016 and to begin OEM sampling this quarter. Shipments of the company's previous generation 3D NAND technology, BiCS2, continue to customers in retail and OEM.

Whether taking pictures, shooting 4K UHD or Full HD video, or storing high-fidelity music, the new 256GB cards give consumers the freedom to capture and carry a massive amount of content on their devices without concern about storage limitations.

“The increasingly mobile lifestyle has consumers capturing their lives with smartphones and high-resolution cameras, growing their personal content collections and creating demand for even more storage capacity,” says Sven Rathjen, vice president of marketing, content solutions, Western Digital. “At WD, we’re committed to providing our consumers with space to take their digital lives with them through high-capacity and high-quality devices.”

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